Welcome
to the Farm
Farm tour video — Rebels' Roost Farm and Apiary, Hilo, Hawaiʻi
A quick look at life on the farm. Goats, bees, gardens, and the people figuring it out one season at a time.
This is old sugarcane country, on the east side of Hawaiʻi Island, within the Puʻueo ahupuaʻa. Land that was worked for decades, mostly in one crop, for one industry. That era is over and a new chapter is being written. What’s happening here now is slower, messier, and harder to explain - a deliberate attempt to relearn what this land can do when it isn’t asked to do just one thing.
Goats, bees, ducks, chickens, geese, sheep, dogs, cats, and whatever wildlife decides to show up that morning. Orchards and an herb garden, growing the botanicals that end up in our soaps, candles, and skincare. Hives producing raw Big Island honey we harvest ourselves, straight from hive to jar. And Kelli, Brian, and family, working this ground together, figuring it out as they go.
We make everything by hand here in Hilo, Hawaiʻi, start to finish. No outside production, no contract manufacturing, no shortcuts. What you buy from Rebels' Roost was made right here, by us, on this ground.
The Rebels on the Farm.
The animals are why we do this, honestly. The goats are crafty and opinionated and will absolutely eat things they shouldn't. The ducks follow the geese instead of the plan. The sheep do whatever sheep do. And the bees build comb in places that make no sense to anyone but them - and then show us, while gathering nectar in the orchard, how everything on this farm is connected.
They're also the ones who keep teaching us. Every season something doesn't go according to plan, and every season we relearn what this land and these animals actually need. That's where the name comes from. The rebels aren't just the animals, it's the whole approach. Question the usual way. Try the offbeat path. Figure it out as you go.
We Grow What We Can
From cacao to moringa, from garden herbs to fresh fruit, we grow many of the ingredients used in our products right here on the farm. If we can’t grow it ourselves, we prioritize sourcing ingredients from other local farms, small businesses, and companies that offer sustainable and organic options.
We Make It By Hand
Every bar of Hawaiian goat milk soap, every Big Island beeswax candle, every batch of raw honey and handmade skincare is made in small batches on the farm. We mix, pour, cut, cure, and label each item ourselves. No assembly lines, no outside production, no shortcuts.
We Protect What Matters
The whole farm runs on solar power and rainwater catchment. We use compostable packaging when we can, skip synthetic ingredients, and choose sustainable soaping oils. It's about integrity. With the land, with the animals, with the people who buy what we make.
We spent a day with photographer Abby Ferguson for her Artists Series. Click on each photo for her 2-part look at life on the farm.
